A focused hotel group
Whitbread is the owner of Premier Inn, the UK’s biggest hotel brand, with a growing presence in Germany, offering quality accommodation at affordable prices. With over over 85,000 rooms in the UK and 10,500 rooms in Germany in great locations, you’ll never be far from a Premier Inn. We employ over 38,000 people across the UK and Germany and serve over five million customers every month, people are at the heart of our business.
Our unique vertically-integrated operating model has enabled Premier Inn to grow at a significantly faster pace than competitors, deliver a consistently superior customer experience and generate a strong return on capital for shareholders. Our programme of investing through the cycle has resulted in us being well-placed to extend our market leading position in the UK, to accelerate our growth in Germany and drive long term value for all our stakeholders.
OUR PURPOSE
To provide quality, affordable hotels for our guests to help them to live and work well and to positively impact the world around us. With no barriers to entry or limits to ambition, to provide meaningful work, skills and career development opportunities for our teams.
OUR VALUES
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Genuine
Really caring about our customers
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Confident
Striving to be the best at what we do
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Committed
Working hard for each other
The markets we operate in
Premier Inn
- 85k+ rooms
- 7k rooms in pipeline
- Line of sight to 125k rooms
Premier Inn
- 10k+ rooms open
- 6k rooms in pipeline
- Ambition to become No. 1 hotel brand
Our ambition is to be the world’s best budget hotel
Our brands
We’re hospitality experts, running some of the UK’s most-loved brands and operating over 850 hotels across the UK and Germany as well as some of the UK’s favourite restaurant chains. Whether we’re providing great food and comfy rooms for our guests or working with charitable causes through our Force for Good programme, we work hard to consistently deliver on our service and standards.
BEING A FORCE FOR GOOD
We’ve always been about people, and we always will, so it makes sense that our sustainability programme is all about people too. It’s called Force for Good. And it’s about helping everyone – our customers, team members and suppliers – to live and work well.
Force for Good is grouped into three key pillars – Opportunity, Community and Responsibility. Within each area, we’ve set long term strategic commitments that we believe will help us reach our goal of enabling people to live and work well.
Opportunity
A team where everyone can reach their potential. No barriers to entry and no limitations to ambition.
Community
Making a meaningful contribution to the customers and communities we serve.
Responsibility
Always operating in a way that respects people and the planet.