Whitbread wins appeal for Marylebone hub by Premier Inn hotel
Planning permission granted for 294-bedroom hotel on Old Marylebone Road
Whitbread Plc has successfully won planning permission on appeal for a 294-bedroom hub by Premier Inn hotel in Marylebone in central London.
The appeal allows Whitbread to comprehensively redevelop a former office building at 191 Old Marylebone Road into a new thirteen storey hotel.
Commenting on the decision, Derek Griffin, head of Acquisitions for Whitbread in Central London, said:
“Our successful appeal at Old Marylebone Road adds a further 300 bedrooms to our growing portfolio of hub by Premier Inn hotels in central London. It increases our presence in a part of the city that lacks high-quality and affordable hotel accommodation and grows our network of hub by Premier Inn hotels in the City of Westminster to five sites. With planning permission now granted we will move quickly to redevelop the site and start to deliver a package of local benefits to the area including 60 new jobs on opening”
The planning appeal focused on the location of the hotel’s servicing bay. Whitbread successfully argued that the servicing bay should be located on Harcourt Street, a street adjacent to 191 Old Marylebone Road, rather than on Old Marylebone Road as was preferred by Westminster City Council.
The granting of planning consent at Old Marylebone Road adds to Whitbread’s growing pipeline of hub by Premier Inn hotels in central London. The business operates eight ‘compact’ hub by Premier Inn hotels in zones 1 and 2 with new openings scheduled at West Brompton and Soho in the first half of 2020.
Launched in 2015, hub by Premier Inn hotels offer compact bedrooms – approximately half the size of a ‘standard’ Premier Inn room – with a contemporary design style, a focus on technology and a relaxed ‘Lounge’ style food and beverage (F&B) offering. Outside of central London, Whitbread operates three hub by Premier Inn hotels in Edinburgh.
