Whitbread owner of Premier Inn becomes the proud sponsor for Purple Tuesday 2022
Whitbread, owner of Premier Inn, becomes the proud sponsor for Purple Tuesday 2022
The largest UK hospitality company Whitbread, owner of Premier Inn, today proudly announces it is the Hospitality Sector Partner for Purple Tuesday 2022.
Purple Tuesday is a change programme for organisations of all sizes from all sectors, with the same common goal of improving the customer experience for disabled people throughout the year.
Across all its’ brands, which includes well loved names such as Premier Inn, Beafeater and Bar & Block, Whitbread is committed to being a diverse and inclusive organisation, for both the team and guest experience, as part of its Force for Good programme. For these reasons, this partnership felt an ideal fit.
Purple Tuesday is run by Purple, a company led by Mike Adams OBE, who is an inspiring and influential disability thought leader. Purple already work with a number of organisations around the globe including Great Ormond Street Children’s Hospital (GOSH), who are Whitbread’s chosen charity partnership.
As part of its diversity and inclusion commitments, Whitbread continues to be committed to make positive changes, to ensure that team members and customers have better and more accessible experiences.
Simon Ewins, Managing Director for Premier Inn and Restaurants and the Executive Sponsor for disability inclusion: ‘As the UK’s biggest hospitality company, we’re proud to welcome millions of disabled customers, as well as people with long-term health conditions, to our hotels and restaurants across the UK every year. True inclusion never stands still – it’s a commitment that continually evolves and we are always looking for ways to improve our guest experience, which is why we’re so proud to be the sector sponsor for Purple Tuesday in 2022. As an inclusive employer we also know it’s an initiative that will inspire our team members, some of course who themselves have disabilities, and we are therefore really looking forward to getting our restaurants teams as well as our very own ‘purple people’ behind Purple Tuesday both on the day itself and year-round.’
Purple Tuesday is a change programme for organisations of all sizes from all sectors, with the same common goal of improving the customer experience for disabled people throughout the year. Whitbread invite all its’ customers with disabilities, their family and friends to join them in celebration on 1st November 2022 sharing your #IAmYourCustomer #PurpleTuesday photos and videos on your social channels. More details to follow, so watch this space.
